Maddison brings a strong background in strategic marketing, data analysis, and operational leadership within the home services industry. She oversees marketing strategy and performance with a focus on measurable growth, lead quality, and alignment between marketing, sales, and operations.
Prior to joining HomeSpec, Maddison founded and operated her own marketing company, where she partnered with businesses in home improvement and legal services to develop brand identities, execute demand-generation strategies, and manage digital marketing programs. Her experience spans campaign planning, budget management, performance reporting, and process optimization. Maddison is known for building structure, accountability, and clarity within fast-growing organizations.
Outside of work, Maddison enjoys traveling, movie nights with her family, and exploring new places with her fiance and their dog.